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Consultation information: Guide to big data and the Australian Privacy Principles

Big data analytics has changed the way we identify trends and challenges, as well as identify opportunities. This means big data has the potential to bring about enormous social and economic benefits.

The Office of the Australian Information Commissioner has developed the draft Guide to big data and the Australian Privacy Principles to facilitate big data activities while protecting personal information.

Guide to big data and the Australian Privacy Principles

The draft Guide outlines key privacy requirements and encourages the implementation of the Privacy Management Framework. Taking this approach will embed ‘privacy by design’ in entities’ culture, systems and initiatives from the design stage onwards.

The guide is intended for use by entities covered by the Privacy Act 1988. It may also be useful as a model for better personal information handling practice for organisations not subject to the Privacy Act.

Many big data privacy challenges are addressed in this guide, including notice and consent, collection and retention minimisation, as well as use limitation.

How to make comments

The OAIC invites your comments on the draft guide.

The closing date was 26 July 2016. We are granting extensions up until 5 August 2016.

Submissions can be made to or GPO Box 5218 Sydney NSW 2001.

Submissions will be published on the OAIC website. If you would like your submission to be confidential please advise (please note, submissions may be accessible under the Freedom of Information Act 1982).

While submissions may be lodged electronically or by post, electronic lodgement is preferred. It would also be appreciated if your submission could be provided to us in a web accessible format or, alternatively, in a format that would allow the OAIC to easily convert to HTML code eg: Rich Text Format (.rtf) or Microsoft Word (.doc).

Stimulus questions

To assist you in preparing comments for this consultation, the OAIC has prepared the questions below which are intended to stimulate comments and reflections on the draft guide. They are not intended to confine the issues that may be raised. You may wish to respond to some or even all questions, or to raise other issues related to the draft business resource.

  • Is the draft guide clear, relevant and practical?
  • Does the draft guide meet the needs of entities in understanding their obligations when undertaking big data activities?
  • Are there any topics that you believe the draft guide should cover that have not been covered, or should be covered in greater detail?
  • Are there any practical examples you could share to help illustrate parts of the guide?
  • Are there any other ways in which the draft guide could be enhanced?

Privacy collection statement

The OAIC will use the personal information it collects in the course of this consultation for the purpose of finalising the guidance and our ongoing engagement with you. Your submission will be published to the OAIC website, unless you ask for it to be kept confidential.


The following submissions are generally presented in the format received by the OAIC with redactions where appropriate to remove direct contact details and signatures not relevant to the submission. If you have difficulty accessing a submission please contact us for an alternative version.

  1. pdfOffice of the Commissioner for Privacy and Data Protection (Victoria) (CPDP)140.05 KB
  2. pdfNational Health & Medical Research Council293.47 KB
  3. pdfDepartment of Health120.21 KB
  4. pdfAustralian Bureau of Statistics116.89 KB
  5. pdfDepartment of Social Services11.18 MB
  6. pdfDepartment of Employment437.78 KB
  7. pdfIoT Alliance153.3 KB
  8. pdfAssociation of Market and Social Research Organisations248.49 KB
  9. pdfAustralian Institute of Health and Welfare (AIHW)494.59 KB
  10. pdfMicrosoft165.75 KB
  11. pdfAustralian Communications Consumer Action Network351 KB
  12. pdfACI Global114.59 KB
  13. pdfErnst & Young182.87 KB
  14. pdfNSW Government341.34 KB
  15. pdfOptus2.35 MB
  16. pdfAustralian Bankers’ Association139.09 KB
  17. pdfAustralian Federal Police1.15 MB
  18. pdfBaker & McKenzie38.02 KB
  19. pdfData to Decisions CRC225.09 KB
  20. pdfL.E.K. Consulting96.01 KB
  21. pdfAustralian Privacy Foundation96.69 KB
  22. pdfCentre for Information Policy leadership, Hunton & Williams LLP200.66 KB
  23. pdfDun & Bradstreet2.03 MB
  24. pdfQuantium264.42 KB
  25. pdfWestpac Group281.82 KB
  26. pdfIAG436.12 KB