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Community Attitudes to Privacy research starts today

The Office of the Australian Information Commissioner (OAIC) study on community attitudes to privacy starts today. The Community Attitudes to Privacy survey explores changes in attitudes to privacy across a range of areas and considers privacy issues associated with new and emerging technologies.

The survey follows previous studies conducted by the former Office of the Privacy Commissioner (OPC) in 2001, 2004 and 2007 and focuses on the way that business and government handle personal information — the activity regulated under the federal Privacy Act.

‘We will be excited to see the results, and to see how community awareness of privacy issues has changed over the last decade,’ said Australian Privacy Commissioner Timothy Pilgrim.

The 2013 survey is being conducted by Wallis Strategic Market and Social Research on behalf of the OAIC, and will involve 1000 people being asked to participate via landline and mobile numbers.

The research is being sponsored by the Commonwealth Bank (Primary sponsor), Henry Davis York (Key sponsor) and McAfee (Sponsor).

The results of the study will be published later this year and will allow the OAIC to gauge privacy trends and developments, changes in attitudes and inform the OAIC’s compliance, policy and education work. In the spirit of open government, the OAIC will also be making the data gathered by the survey available on

‘This is a great opportunity to share de-identified data with the Australian community, and we are looking forward to seeing what use will be made of this information. This research will be very helpful to government, business and individuals as they prepare for changes to privacy laws due to commence in March 2014’, said Timothy Pilgrim.

The Privacy Commissioner said that the results will be particularly important in the current privacy landscape, especially with the impact that technology is having on privacy issues.

‘People are increasingly being asked to provide more personal information. In this environment, it is more important than ever that the OAIC has access to current data on the privacy issues that Australians care about’.

Media contact: Jonathan Dobinson     0407 663 968