WhatsApp has announced new terms and conditions which notify its approximately 1 billion users that it will share user information with its parent company, Facebook. Existing WhatsApp users have until 25 September to opt-out of sharing user information with Facebook, for ads and products experiences.
With the results of the Ashley Madison investigation now available, it’s important for all businesses to recognise that the personal information they collect is one of their biggest assets — and if breached, has the capacity to cause irreparable reputational damage, and significant cost.
Many organisations may ask you to confirm your identity by providing personal information when you answer their call. This is a legitimate precaution by organisations, to make sure they’re not revealing private information to the wrong person.