Safeguarding privacy has never been more important to a start-up’s success.
In today’s tech-driven world, many start-up businesses rely on customers’ personal information — just think of wearable fitness trackers or social media apps.
They may call it the silly season, but if you own a business or work in marketing now’s as good a time as any to get serious about getting direct marketing right.
The following is a guest contribution from Andree Wright, the Acting Children’s eSafety Commissioner.
At the eSafety Office we see first-hand many of the great benefits of being online. Sadly, we also see some of the negatives.
The nation of Sweden has a long history of developing new ideas which take off across the world. Just think of seat belts, flat packed furniture, or their most famous export, ABBA.
But did you know this Scandinavian nation is also the founding point of freedom of information laws?
Does de-identification have the potential to protect people’s privacy in large public data sets, or is it a privacy ‘unicorn’?