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Australian Government - Office of the Australian Information Commissioner - Home

‘Tis the season to get serious about direct marketing and privacy

They may call it the silly season, but if you own a business or work in marketing now’s as good a time as any to get serious about getting direct marketing right.

Christmas presents and Christmas treeThe retail surge of Christmas brings many new customers to business databases. But keep in mind the laws which regulate how, and when, you can direct market to people, and before deciding on the best wording for that SMS or email, understand your legal obligations.

To make this simple, we’ve released our new Direct marketing privacy business resource. As well as being a guide to compliance, the resource can help you build customer trust by meeting community expectations of direct marketing and privacy.

As any successful business will tell you, customer trust is more important than ever in a competitive consumer world. Failing to meet expectations around simple things like direct marketing can damage your reputation and, in some cases, result in regulatory action; and that’s something that no business wants coming down the chimney.

So, read our new resource now to learn how to improve the direct marketing of your business while keeping it squarely on your customers’ ‘nice’ lists.