Independent review of the Privacy (Market and Social Research) Code 2014

11 December 2019
Tags: media release

The Privacy (Market and Social Research) Code 2014 sets out how members of the Association of Market & Social Research Organisations (AMSRO) comply with the Australian Privacy Principles (APPs) in the Privacy Act in the conduct of market and social research.

The Code is subject to an independent review at least every five years. AMSRO has commissioned Data Synergies Law Pty. Ltd. to undertake an independent review.

This review is an opportunity to explore how the Code is operating in practice and to seek the views of interested stakeholders concerning any proposed amendments.

The independent reviewer, in consultation with the AMSRO Privacy Compliance Committee, has prepared a consultation review draft revision of the Code.

Consultation on the consultation review draft revision of the Code is conducted in two stages:

  • Stage 1, which concluded on 20 November 2019, involved members of AMSRO
  • Stage 2, which is due to commence on 11 December 2019, gives members of the public the opportunity to provide comments on the consultation draft revision.

A report outlining recommendations for any amendments to the Code is due to be completed by 31 January 2020.


Under Part IIIB of the Privacy Act, the Information Commissioner can approve and register enforceable privacy codes—including those developed by entities on their own initiative.

The Privacy (Market and Social Research) Code 2014 was registered as an APP Code under section 26B(1) of the Privacy Act on 28 November 2014. AMSRO decided on its own initiative to develop the Code. Full and associate members of AMSRO covered by the Privacy Act are bound by this Code (including market and social research, data and insights businesses).

Part G of the Code requires an independent reviewer to review the Code at least every five years. An independent review of the Code should include a consultation process with relevant stakeholders (for example, entities bound by the Code and individuals who transact with those entities) and the public. A report should be made publicly available online which outlines the issues raised by the review, the findings of the review and the actions taken to address the issues identified.

Further information regarding AMSRO’s independent review is available here.

Submissions to the review can be made no later than COB Friday 17 January 2020.

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