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Retail reward programs: what’s the price of loyalty?

A stack of loyalty cards, showing Coles flybuys and Woolworths Rewards Over 80 percent of us have a loyalty card — but are we aware of how much of our personal information is collected by each card? And do we know how, and where, it is used?

The Australian Privacy Commissioner has released an assessment of Coles and Woolworths’ loyalty programs, the two largest in the country, to see if the personal information they collect is handled transparently and in accordance with the Privacy Act 1988.

» Read more about our findings