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Ashley Madison commits to privacy

Photo of a document being signed next to a copy of the Privacy Act 1988 With the results of the Ashley Madison investigation now available, it’s important for all businesses to recognise that the personal information they collect is one of their biggest assets — and if breached, has the capacity to cause irreparable reputational damage, and significant cost.

‘The enforceable undertakings entered into by Avid Life Media (owners of the Ashley Madison website) are a positive approach to improving privacy practices,’ said Australian Privacy Commissioner, Timothy Pilgrim.

‘But the impact of this incident reinforces what my office has stressed for some time — that privacy is not a bolt on accessory; it needs to be integrated into businesses and products by design.’

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